I am supporter the emerging technologies like social media software for internal communication tool, knowledge sharing and internal networking. There are a couple articles I totally support and found very useful like the ones below, so in this post would focus in few challenges related to engaging users with these tools.
One social media tool I really like is Yammer, which is a micro blogging tool that creates a closed network based in your corporate email. In the organization I work for, it started just as an informal experiment of few users and then it grew up organically and there is a great potential there. The challenge I see with these tools is the integration and information access policies, as users might thing is an official corporate tool as they have to use their corporate email and they will found their colleagues there. In the other hand, the corporate tools as SharePoint 2010 has some noteboard and status updates features not quite powerful as Yammer (there is no SharePoint out of the box rich mobile client for the status updates and note board in a Twitter or Yammer style) but as it runs inside the company environment, it can be deeply integrated into the corporate search and you can have a single space for collaborate using business data and corporate document management. Yammer offers some integration too but even with the paid plan it is a basic integration and as information resides outside the company environment, information access policies needs to taken into consideration. So the challenge is to either embrace tools like Yammer or block them and force the use of corporate tools but limit functionality that users are already used to.
What do you think?
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